In early March 2020, House of Diamonds (HoD) responded swiftly to the challenges posed by COVID-19 by producing 40,000 cotton masks. This initiative quickly gained momentum, resulting in substantial sales both domestically in Indonesia and through international wholesale partnerships.
HoD successfully sold 35,000 cotton masks, effectively meeting the heightened demand for protective gear during the pandemic. Additionally, they donated 5,000 masks to support communities in need, highlighting their commitment to social responsibility and community support during uncertain times.
This initiative not only significantly contributed to public health efforts but also underscored HoD's dedication to addressing community needs.